Content Writing That Gets Read
What Is Readable Content Writing?
Q: How is the content writing on your website read? A: In order to answer this question we first need to discover the process of how the content was located, where it was found and why it appeared in the search results. Content writing such as blogs are located and read by two separate means:
• Internet surfers like ourselves who type keywords into search fields such as Google sends a signal that goes out and fetches the information we’ve requested which we then read;
• Digital devices known as Robots (bots) that read the keywords typed into search engines such as Google and then go fetch what they find because they read it;
At first glance you could say that these methods are identical, but they’re not. The main difference is that we read very little of what a keyword search harvests while the search engine bots read everything that’s available and return very key word specific data. This is something to seriously consider because as internet users we stumble upon all sorts of data that we may enjoy reading. Bots are far more selective and learning to direct them to our blogs or other content writing is essential for our success.
The secret to successful blogging is to write fresh, relevant, frequent, and original content that humans want to read and bots cannot avoid reading.
In other words,
• The blogs have to be keyword rich but if its deemed to be keyword stuffed, the content and the website its posted to, will be downgraded;
• The content of the blogs need to be original because duplicate content will also cause your site to suffer downgrades;
• Your blog needs to be relevant to your industry and not stray across borders or this will confuse the bots and signal the Google algorithms to downgrade your website by issuing negative scores;
• And these blogs need to be published frequently so that the search engine bots are signaled to visit the website, crawl it and archive the writing content.
The internet grows organically and content writing plays a huge role in that growth:
There are hundreds of rules and regulations governing the internet. These serve to evaluate your business website and the score its given can signal your success or failure. All this process comes under the term knows as SEO (search engine optimized).
Websites that are properly search engine optimized, will always sit as ‘top shelf’ in search results. This means that they appear in one of the ten slots available on page one in the google search results. The chief problem and challenge to be met in obtaining a high page rank, is the fact that the internet is in constant change. This change is not, as some think, to do with Google’s hidden agenda to make money off of our demise or our ignorance by selling us ad-words. It’s to do with the simple fact that the internet is not only burgeoning, its dynamic. It grows organically by collecting and organizing all that we type into those search bars as well as all the content we publish.
What’s your position on the cutting edge? Are you the knife or the meat?
The whole business of digital marketing is utterly new. We are witnessing the birth of an industry and the fact that we all contribute to the content makes this digital age as well as perhaps the most democratic organization that the world has ever known. It is a revolution much like the industrial revolution we only just passed through and there will be no turning back. When it comes to being a business owner, this digital age has produced a ‘cutting edge’ like no other we’ve ever seen. And whether we like it or not, there’s only one cutting edge, and one of two positions to have on that edge – you can be the knife or the meat.
There’s an ocean more to write about this prolific subject; suffice to say that all of us, all over the world, are generating a marketplace and then participating in it. We are collectively building the archive that is called the internet. It’s not a google conspiracy to chain us to our check books and there be left to suffer writers cramp because we are forever scratching checks to Google to buy ‘pay per clicks’ or ‘ad-words’!
Its simple to prove my findings by pointing out that one of the highest marks awarded by google is when a website organically or naturally climbs the pages and maintains its position by keeping the content trimmed and tuned to current keywords, not by buying our position and then implementing the ‘pay per click’ or ‘hold it here and ‘tread water’!
The business owner’s SEO:
If you are doing all of the SEO yourself there are many ways to learn about what google algorithms are and these can be accessed by simply typing those terms into a google search field. Also access the free web developer tools and there you’ll locate Google Analytics.
The Google algorithms are frequently added to and these changes are, for the most part, and I say this because no one that I know of, knows them all but many of them are opening published and free to access. Learning them can save you thousands of dollars that you would have to spend in hiring SEO experts. Knowing how to apply google algorithms can help you make thousands of dollars!
These algorithms are constantly updated because the way we use the internet is constantly changing. Google’s job is to constantly determine what the ‘level playing field’ is and then do its best to maintain it so that its fair to all of us. They have to do this because there are thousands of ways that internet users try to cheat the system and leap frog over their more earnest competitors. Google’s job is to keep the game honest and reward those that play fair.
How bots read website content, remember it, and return to read more:
Keywords direct traffic. If your content contains keywords that are typed onto search bars then you’ve just hired an army of what I term ‘cyber employees’ that work tirelessly for you, day and night, 24/7. They crawl our content, register and archive it, then refer to it the next time those keywords are typed in. The greater the frequency of these keywords the bigger and wider the highway becomes that leads to your website door!
Learning how to attract and maintain the attention of these bots is crucial to your success. If your purpose for being online is to sell products and services then the more you know about how the internet actually works, the better. The more in tune your content is with the current keywords used within your industry and by those who shop for your products, the greater the visibility your website and or blogs will have.
How can blogging, as content writing, help a small to medium sized business?
Blogging about your business is one of the surest and most cost effective ways to grow your small to medium sized business. There are, however, rules that govern the way the internet works – follow them and your success is absolutely ensured, break them and you’ll be tagged by the Google algorithms that punish you with a variety of website downgrades.
What’s SEO got to do with small business blogging?
The term SEO is almost passé by now; search engine optimized content is where the action is and that, at least in part, is what we’re discussing when we speak about how our websites and other online content is read.
I’ve endeavored to keep this discussion about content writing tethered close to the subject of blogs so that you actually have something you can now do to tame this voluminous subject of onsite SEO.
There’s no one that I know of that would disagree with me when I assert that the business blog is one of the surest and most cost effective ways to grow your online presence. If you were to sit down and calculate the costs for traditional hard-copy advertising you’d celebrate as I do, the many ways you can sell your products online. With little or no investment, other than the time you spend, you can monetize your advertising costs by blogging.
The simple blog is to the game of doing business online what the pawn is to the game of chess; powerful and often underestimated.
If more business owners knew what a simple, but savvy, 500 word blog could do for their bottom line they would sit down and write one at least once a week. A blog is fairly simple to write, but the function of it is profound.
We humans don’t read everything or register and archive writing content. We humans have preferences so we pick and choose what we read, in fact, its now a given statistic that most of us ‘read’ by ‘viewing’. Apparently our preferred way to learn is by viewing pictures and watching videos. Its worthwhile here to mention that a blog becomes a vlog when the words are replaced with video. It’s also worth noting that the stats regarding those that read vs those that prefer to view are quite extraordinary. B U T, there are justifiable reasons for employing the benefits of both blogs and vlogs.
Bots do not and cannot see images – BUT if you appropriately tag the photos and graphics the bots will see and archive them. Bots do not watch videos – BUT you can publish them with their scripts and the bots will read those. Our pretty pictures, artistic graphics, fancy fonts and elegant color choices are not seen by the bots. Codes can be used to indicate the colors we prefer and these will be read by the internet bots but if those colors are used as graphics the search engines are blind to them. The more the pure binary language of the internet is used when constructing your website, the more visibility your website and your content writing will garner.
Stick with simple blogging & let the experts accomplish the more complicated aspects of SEO.
• Write blogs about what you do, about what your selling and how it differs from your competitors. If you’re selling something that is duplicated by your competitors, find ways to tell stories that make entertainment our of your sales pitch;
• Use Google Analytics to help you determine what keywords and keyword phrases you need to use in order to be more successful;
• Surf the net and read the blogs your competitors publish in their content writing and seek out directories that chart whose reading them, note the readers feedback then model your writing content so that you fill in the blanks that your competitors have left;
• Look through the content writing of your competitors and focus especially on the negative reviews that they may have then explain how you’ll improve on those points. Don’t, however, name those competitors and never assume that the negative reviews found in their content writing is necessarily honest. there are always more than two sides to any given story;
• Blog with content writing that keeps your clients and prospects informed about your industry as well as arm them with helpful hints so that they can help themselves;
• Write content writing such as blogs that are memorable by making the content interesting; its possible to get out of the box and still stay within the respectable and identifiable range with your examples, metaphors and similes;
• Stay as close to a single subject as you can;
• Content writing that someone will want to share with their families, friends, or business colleagues, will solve at least one of their problems;
• Be transparent and honest while pitching to your prospects and remember this, you never know when you speaking to your future relative – think of it, they may marry into your family! LOL