When searching for the right influencer agency in Atlanta, there are three types of agencies you should beware of. One is a talent agency, one is a full-service agency, and the other is a pretender agency. Obviously, no one wants to work with a pretender agency, but what’s the difference between the first two? Talent agencies are like People Store and Houghton Talent Inc.– very good agencies to work with overall. You also have full-service agencies like Milk and Butter Social who provide services from end to end and have their own databases of influencers. We’ll discuss who the pretenders are and what they do later.
Choosing the Right Kind of Influencer Agency in Atlanta
Milk and Butter Social is a digital marketing agency first with an emphasis on influencer marketing. Why one over the other?
A talent agency is one with an experienced team in-house that works with your company and understands how to do influencer marketing. However, they tend to become very expensive because most of these kinds of agencies don’t know how to optimize campaigns.
Full-service agencies like Milk and Butter social handle influencer campaigns from end to end with you making milestone decisions along the way. Typically, we are able to achieve much lower rates for our clients, usually around 50% less than if they went alone. Therefore, our influencer agency in Atlanta pays for itself just in savings alone! Even better; we know how to do influencer marketing campaigns to maximize your revenue, signups, or whatever goal you have. A full-service agency, such as our own, knows how to tie in your influencer marketing with all of the other aspects of digital marketing for optimal results.
Also, just to clarify, B2C is much different than B2B, so when you work with an influencer agency in Atlanta, make sure that you understand what they are talking about before committing to a contract.
Who are the Pretender Agencies?
Please, whatever you do, don’t be duped by the pretenders, who are usually PR companies. This isn’t to say that all PR companies are pretenders, but other PR companies or marketing agencies pretending to do influencer marketing often outsource your work to other influencer marketers and then mark up the price that you pay them. Essentially, you think they are doing the work for you, but they are no more than middlemen at best!
Summary
To summarize, there are three types of agencies out there:
1. Talent Agencies: Such as People Store and Houghton Talent Inc.
2. Full-Service Agencies: Agencies like Milk and Butter Social who work with our own database of influencers
3. Pretenders: There are a lot of pretenders out there who claim they know the influencer market, but they really don’t.
Taking a little time and researching each agency can save you from a bad experience. If you are looking for an influencer agency in Atlanta, Milk and Butter Social invites you to begin your search with us.
