It’s important to first understand that quality backlinks are the single most determining factor in how your website is ranked by Google and other search engines. Those that specialize in SEO are savvy to this fact and many tricks are used to try and short cut the process of acquiring quality backlinks. It’s fair to say that the value of quality backlinks has been increased because it is the most difficult aspect of good SEO to fake!
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Writing Entertaining & Informative Blogs
Blogs that get read are blogs that are useful; they are almost always entertaining. When you think about how you’ve learned anything you’ll probably remember who you learned it from. No one can forget a school teacher that made learning fun. Learning something you need to know is particularly fun if the process is made enjoyable. Read More
Blogs that Win Customers do so with Skill not Luck:
Do you like my graphic showcasing that a pen can be used to hit a target too? What I most like about it is that only one of those darts will typically make you money…the other two, however, can be a lot of fun! You could make money throwing darts at a board in some championship game I suppose…but putting your pen to work and understanding the power of the business blog is a sure win where skill, not luck takes home the winning prize.
How do I Write Blogs for the Bots and at the same time Win Prospects?
Its not as difficult as it sounds actually. But its not as easy to explain as I wish it were! Maybe begin with realizing that targeting both the Bots and your prospects are the same thing. Here’s my attempt at explaining why that’s true. The search engine is composed of Bots; electronic digital devices that read, file, retain content and know were to find it again. The target you need to hit to win your Read More
Everyone that has played chess knows that stinging surprise that a pawn checkmated your seeming well positioned king. The salient point learned is to never give the pawn the opportunity. Today’s online marketplace is full of skilled SEO statisticians. They study their opponents – know their typical ‘moves’. They know what their strengths are and where their weakness are. These strengths you have can simple be your location, or the relationships you’ve built up in your local community. Those relationships in a struggling economy function much like the loyalty that happens with your countrymen during wartime. You don’t care if you do or don’t like him in war, you and he are suddenly Read More