What is a ‘Blog Shot?
Well, simply put, it’s target shooting. In speaking of ‘prospects’ some people are particularly inclined to use the term ‘target market’. Blogging done with that in mind could be thought of as a form of communication with those you think you have something useful to offer. The blog that is effective communicates something of worth to those you’d like to have as customers. Think bait. Those of us who fish know that we need to use the right bait and the right lure if you’re to catch the fish you want. If they like what you’ve written they bite… better yet, they take, hook, line and sinker and get in the boat with you. .. lovely idea, isn’t it? There you both go, your soon to be Customer rowing merrily, merrily along!
Developing Loyalty to your Brand
If they like the usefulness of your blogging and website content they usually read it and look for your next blog entry. That’s the best evidence you can ask for when wondering if you should hire someone to write the blogs you never seem to get done! You can prove the worth of a ‘blog shot’ by taking that brief bit of time to write one at the very least, once a week. These blogs should be frequent and fresh; that means that they are not copied from somewhere else and sort of edited to look ‘fresh’! You know what I mean, don’t you..hummmn – yes, I thought you’d know. .LOL. All you have to do is be who you are. That is usually a hard working small business owner. You know your business best so you are the best one to write the business blog. But be honest with yourself too; if you are just to darn busy to get this done, or you’d rather take your pen and stab yourself to death than sit down and write your website content, they do as you do when you need other types of contractors: hire it done! It is very affordable – for example, my entry level blog is $30 per entry of approx 500 words.
If you can find more affordable advertising & marketing to a worldwide marketplace – please let me know! I’d want to get in on it before they wake up and raise their prices.
Keep it fresh
Yesterdays coffee is just no good; yuck. Think Morning Java Like ‘Caffeine Me’ – ‘Espresso Me’! Everyone has a preference for how they take their morning brew; you have one and so do your clients. You don’t go to the internet and just start reading everything – you have your reasons to read something and that reason usually falls into one of two categories. These categories are sometimes related.
Blogging to your Target Market
Not to put to fine a point on it, but target marketing is very specific. When you sit to write one, its best to know as much as possible about your ideal client. You simply can’t just say, ‘well, my product is for everyone’. What kind of target is that? Where’s the bulls eye?! You can’t just aim into the air. You know, those that sell toilet paper know their target market. With this chaotic method, you’ll find your sells will become few and far in between. I’m not being sarcastic or writing stand-up comedy here – I mean it.
You can research this yourself. Selling toilet paper is specific even if we all do the same thing with it! LOL Think of all the types of toilet paper on the shelf in a typical super market. Some of it is perfumed, some have cute little pastel flowers on it or impressed and outlined hearts! Some of it is made from recyclable materials while other brands are sold because they are biodegradable. Don’t forget the ‘scented’ sort of toilet tissue. Note, it used to only be called ‘toilet paper’ then it somehow migrated to ‘toilet roll’ then maybe ‘bathroom tissue’ perhaps this is why it needed scented! LOL I don’t know; what I do know is that the manufacturers who make paper that is to be used in the toilet for what we know it is used for…well, they know exactly who is buying their product.
Serious businesses need to aim at a target if the intention is to hit one. If you need help with this, give me a call and let’s look at what you really need to move forward in this highly competitive marketing arena.
The Goal of Social Media
The complexity of ‘Social Media’ can first be understood by understanding that its building blocks are constructed by ‘blogging’. Bringing this subject up can still draw raised eyebrows or a belly laugh. I guess it’s fair to say that every craze has its day. But this craze, given the transformation that internet marketing has introduced is one craze that will modify the way we move product, but it’s not going to go away.
When Social Media took over the internet and climbed to the heights it eclipsed many time honored methods of selling products. The small to medium sized business owner felt deluged in a wake of questions that seemed to have no ready answers. One of my loyal clients asked me in earnest: ‘what’s Social Media for?’ When I reduced the complexity of it to the suggestion of him ‘blogging’ I would he raised his eyebrows and let out a belly laugh. Well at least it temporarily dispelled the stress load!
What is Social Media for?
Oddly enough the majority of those asking that question were the very ones that social media would have best served. They were the small to medium sized business owners who had built their businesses a brick and a board at a time. Think ‘sweat equity’- lots of it and the main problem with this type of business owner is that they are self made. That means they are not likely to turn over their business to anyone else to develop. Frustrating for both them and someone in my shoes. They wanted to know why content writing was so important and what was the ROI (Return On Investment). Most of them were over the age of 35 and had built their business before the phenomenon of ‘Social Media’ garnered the center stage. If those business owners had gone to college or trade schools to earn ‘business degrees’ they were not taught anything about this new internet method of marketing. ‘Free fall’ was he inevitable result. Now they had to either be put through an educational process so that their risks or business decisions were educated ones or find the courage for the ‘leap of faith’ that seemed the only alternative left.
Add to this that at the same time that ‘Social Media’ was picking up momentum, the overall economy was on a historical downturn….an international one. This left the small to medium sized business owner with even less resources for advertising and marketing. Leaning a new way of accomplishing what seemed so simple before was experienced and as welcomed as a vertical learning curve. Just what you want when the coffers are empty!. Working 12-14 hr days left them with little inspiration to learn what seemed like an entirely new way of doing business.
The Goal of Social Media is to Turn Customers into a Volunteer Marketing Army
Given the reality of th gloomy recap I just set out it was not easy to capture the prospects attention with the fact that their new employees would not only help them through this financial crisis they would do it for free! All that needed doing was to give the customers incentive to market the product through the rapidly developing arena of Social Media. Giving reasons, better yet, fun reasons for your customers to help you ‘get the word out’ about your offering is not as difficult as many seem to make it.
The Simplicity of the Business Blog
Having a business blog in place, and plugged into your social media is the most affordable way to let the world know who you are, what you are selling and why they should buy it. In it’s simplest form it is an advertisement and instead of buying ad space in the local newspaper or magazine, you use the far less expensive space on your website. If you learn just a bit about the mechanics of this mighty tool you’ll see results from it. Blogs must be SEO Savvy – this means that the writing content, the choice of key words and their density and the ‘phrases ‘all need to mirror what the rest of the internet has already recorded in its data base and is responsive to. You can begin to learn this by observing what happens as you type into a Google search bar. There are also many free tools inside Google’s Web Development Tools.
Web Writing Content is the Easy & Simple Way to Attract and Grow your Clients
Keep it fresh, keep it relevant, keep it simple and entertaining to read. That is the best business blog you can either write or hire someone to write the content. Our entry level prices begin at just $30 for 500 -550 words. That is the acceptable length for the ‘bots’ to come and read all about it!
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